Driven by Purpose, Inspired by Hope!
A women-centric enterprise, Pankhudiyan’s foundation lies in the vision behind the Government of India’s Mission LiFE® (Lifestyle for Environment). Meaning ‘flower petals’ in Hindi, Pankhudiyan symbolizes a gentle yet resilient approach to transform our lives in a sustainable way.
The brand’s goal is to create lifestyle products that also take into consideration our responsibility towards the environment and the workers behind the brand.
One of Pankhudiyan’s first offerings, the all-natural range of luxury incense products, is an example of the brand’s vision. These products are up-cycled by women from rural India using sacred offerings from places of worship. This helps keep our rivers clean while also empowering the lives of these women with financial freedom. At present, the brand collects sacred flowers from Prayagraj with plans to add more source locations soon. With about 20 women forming the core team, Pankhudiyan aims to employ more women of diverse backgrounds from across India.
Pankhudiyan’s journey is one of hope – one that aims to leave a cleaner environment for the future, along with making a difference to society by enabling women to realize their true potential.
About the founder
Abhay Mehrotra, founder of Pankhudiyan, is deeply passionate about projects that are driven by a purpose.
After spending nearly two decades in the healthcare industry, he decided to move back to his native place, Prayagraj in UP in early 2021. It was there that the idea of Pankhudiyan was born.
During one of his routine temple visits, he was driven by curiosity to find out what happens to the flowers offered at places of worship and discovered that much of it gets disposed of in rivers. At that point he became keen to solve this environmental challenge. What made the entire proposition even more compelling was the opportunity to engage rural women in solving this problem.
Abhay’s vision for Pankhudiyan is to build it as a women-centric enterprise, and create elegant lifestyle products that drive our environmental consciousness as we make one eco-friendly choice at a time.